Job Responsibilities
Content Creation & Optimization
* Create and edit high-quality content related to cryptocurrency, blockchain technology, and digital assets, including but not limited to blog articles, whitepapers, press releases, and social media posts.
* Conduct keyword research to identify high-traffic keywords relevant to the crypto industry and integrate them effectively into the content.
* Optimize content in line with SEO strategies to improve search engine rankings and visibility.
* Monitor and analyze website traffic using SEO tools (e.g., Google Analytics, SEMrush), evaluate content performance, and adjust strategies based on data insights.
* Regularly analyze competitors’ content strategies to identify differentiation opportunities and formulate targeted growth plans.
AI Tools Utilization & Optimization
* Proficiently use AI content generation tools such as ChatGPT, Jasper, etc., to rapidly produce high-quality content drafts.
* Continuously improve the logic and quality of AI-generated content by refining prompts and model training to enhance relevance and professionalism.
* Explore innovative AI applications in content operations, including automated content creation and intelligent content recommendation, to enhance operational efficiency.
Job Requirements
Work Experience
* Minimum 2 years of experience in SEO content operations.
* Prior experience in the crypto industry is preferred.
* Familiarity with blockchain, cryptocurrency, or financial industry background is an advantage.
Skills
* Proficient in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and content management systems (CMS).
* Skilled in using AI content generation tools (e.g., ChatGPT, Jasper) and capable of optimizing AI-generated outputs.
* Strong copywriting skills with the ability to create engaging, high-quality content quickly.
* Understanding of how website structure impacts SEO.
Personal Attributes
* Passionate about the cryptocurrency and blockchain industry, with the ability to learn and adapt to new knowledge quickly.
* Strong data analysis skills and the ability to drive content strategies through data insights.
* Team player with excellent communication skills, capable of collaborating effectively with colleagues across departments.
* Innovative mindset and strong problem-solving skills, with the ability to identify new growth opportunities in a rapidly evolving market.
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