Digital excellence lead (h/f) - cdi

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WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:


* Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
* Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
* Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Wavemaker a Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role purpose:

The purpose of the Digital Excellence Lead role is to provide strategic and operational leadership of the digital capability across the account, and this includes thought leadership, innovation and digital operations.

The Digital Excellence Lead should bring very strong expertise in digital transformation. S/He will work with the Global Business Lead and be directly responsible for driving the digital agenda with our global clients’, as well as overseeing the digital output of the individual markets to ensure we deliver a consistently high level of digital expertise. The Digital Excellence Lead will manage a team of two people, Account Director and Account Manager levels and will be responsible for their progress and output.

This role requires a passion for developing successful client relationships, strong strategic thinking to inspire and lead transformational solutions, and the restlessness to deliver excellence in execution at global and local level.

Key responsibilities:

Relationship management

* Responsible and accountable for the client’s global digital strategic vision.
* Responsible for delivering excellent client services for our global clients (and if required key local clients), understanding the key challenges facing the client business.
* Be vocal and collaborative with our clients, driving thought pieces and workstreams to constantly enhance the impact of digital in our client’s growth.
* Maintain strong and efficient collaboration with the Clients’ partners (creative agency, analytics partner, media partners etc.)

Drive Clients’ digital roadmap

* Lead the development of digital strategic vision and roadmap including innovation, thought leadership, technology solutions
* Partners seamlessly with the Data & Tech Lead to ensure that we are creating a symbiotic relationship between data, insights, and activation
* Ability to analyse and interpret data, turning data into insights that will inform strategic media strategies
* Work collaboratively with local teams to ensure the work delivered to the clients’ is of highest standards
* Manage the development of digital media strategies with the Digital Account Director
* Manage key global workstreams, incl:
* Global Digital Partners – own the day-to-day relationships with global publishers and partners
* Global Digital leadership – develop global frameworks and toolkits for local markets and ensure adherence
* Measurement – design the ideal measurement and KPIs framework to meet the Client’ objective
* Global Digital, data & tech infrastructure – in collaboration with the data lead, drive the client’s education towards audience-driven activations
* Learning agenda – Drive a test / learn / socialise & scale approach to encourage innovation and scaling of best practices.

Network and team management

* Mobilise and collaborate seamlessly with internal specialist teams by building and reinforcing clear ways of working
* Manage and grow Digital team against their objectives
* Share digital knowledge across the broader team
* Support local teams to raise the overall level of digital expertise and skillsets
* Develop a repository of digital best practice and frameworks and work with the wider team to ensure they are adhered to and evolved between and across clients & markets.

About You

* Extensive digital marketing / media experience (across all channels), preferably with both local and global experience
* Thorough understanding of the whole digital planning, implementation and trading process, and across all digital touchpoints with a specific expertise on programmatic
* Strong knowledge of the data and technology landscape, incl. ad-serving, ad-verification, 3rd party brand study tools, DSP, etc.
* Be comfortable to drive projects across data & privacy (privacy regulations, cookieless, 1P, 2P, 3P data)
* Excellent project management skills, capable of running large scale projects involving multiple stakeholders and markets
* Be able to leverage WPP Media tool suite to build relevant targeting strategies and insights
* Full English proficiency - excellent written and presentation skills
* Gravitas and confidence to influence and sell ideas to clients at senior level
* Diplomatic, able to develop strong relationships with key network stakeholders at all levels within the business.
* Commercial acumen to identify income opportunities from cross-selling and up-selling
* Ambitious self-starter, able to continuously bring ideas and inspiration
* Ability to lead and inspire teams
* Thrives under pressure and excels in meeting strict deadlines Masters or related degree

At least 10 years experience in a digital marketing (agency experience preferable)



Niveau hiérarchique

* Niveau hiérarchique

Directeur


Type d’emploi

* Fonction

Design, Art/création et Technologies de l’information


Secteurs

* Secteurs

Études de marché, Services de publicité et Médias audio et vidéo en ligne

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