Nous recherchons un Responsable de Gamme technique et marketing au sein de la BU Ruminants (filiale de commercialisation France). Vous reporterez au Responsable Marketing Ruminants de la BU. Sur un périmètre d'activité national, vous prendrez en charge les missions suivantes :
- Animer ses gammes pour en assurer la promotion et la valorisation
>Elaboration et mise en oeuvre du plan marketing avec définition et suivis des KPIs
>Construction des messages techniques en lien avec la stratégie marketing et appui technique du pôle Grands Comptes et GIE, tout en répondant aux questions clients internes et externes
>Support technique et marketing à travers la création d'outils et de services
- Assurer l'appui aux ventes en s'adaptant au profil client : prescripteur direct, indirect, KOL, utilisateur final
>Participer à la montée en compétence de la force de vente sur sa gamme
>Accompagner la force de vente lors de visites terrain pour déployer/valider l'appropriation des outils et la bonne adéquation entre votre offre/le besoin du client
>Organisation de réunions de formation interne / externe
- Développer des réseaux internes / externes pour construire et déployer sa stratégie technique/marketing
- Réaliser le prévisionnel des ventes de ses gammes & gérer son budget de dépenses marketing
- Assurer la veille scientifique et réglementaire ayant un impact sur le business Ruminant vet services Manager - F/M
The success of a company depends on the passionate people we partner with.
Together, let's share our talents.
As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing, producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.
We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.
Indeed, Our Together, Beyond Animal Health vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.
As part of our Diversity, Equity and Inclusion policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.
missions :
We are looking for a Technical and Marketing Range Manager within the
Ruminants BU (France marketing subsidiary). You will report to the Ruminant
Marketing Manager of the BU.
On a national scope of activity, you will BE in charge of the following
missions :
- Animate its ranges to ensure their promotion and valorization :
>Development and implementation of the marketing plan with definition
and monitoring of KPIs
>Construction of technical messages in connection with the marketing
strategy and technical support of the Key Accounts and EIG division, while
answering internal and external customer questions
>Technical and marketing support through the creation of tools and
services
- Provide sales support by adapting to the customer profile : direct or
indirect prescriber, KOL, end user
>Participate in the development of the sales force's skills on its
range
>Support the sales force during field visits to deploy/validate the
appropriation of the tools and the good match between your offer and the
customer needs
>Organization of internal/external training meetings-Develop
internal/external networks to build and deploy its technical/marketing strategy
- Forecast the sales of its ranges & manage its marketing expenditure
budget
- Ensure scientific and regulatory monitoring that has an impact on the
business
profile :
Veterinary
training (or Agri/Agro Engineer), and a minimum of 3 years' experience in
marketing/technical in the animal health market. You have a good knowledge of
the health market and the players in the entire ruminant sector. Your
leadership, your sense of customer service, and your knowledge of the levers of
ruminant business development combined with solid technical knowledge, will
allow you to succeed in this mission.
Technical skills :
- Technical mastery of therapeutic areas
- Knowledge of the target market and its key players
- Field experience, with a very good knowledge of the issues of
veterinarian/breeders/livestock actors, their problems and their needs
- Knowledge of pharmaceutical regulations, in particular
pharmacovigilance-Speaking in front of an internal or external audience
- Fluent technical English
- Mastery of the IT tools of the Office pack (Excel, PPT) and CRM
tools
Behavioural skills :
- Team spirit and pleasure in working cross
- Functionally
- Adaptability
- Ability to impact / convince
- Listening and customer orientation, curiosity
- Interpersonal skills : ability to establish and maintain external
professional relationships and develop a solid network
En cliquant sur "JE DÉPOSE MON CV", vous acceptez nos CGU et déclarez avoir pris connaissance de la politique de protection des données du site jobijoba.com.