Client engagement coordinator europe

CLIENT ENGAGEMENT COORDINATOR EUROPE

Position

From the house of dream to the house of talents

« Quoi que vous fassiez - pour le travail ou le plaisir - faites-le avec passion ! Vivez avec passion... »*Christian Dior

Christian Dior fut le couturier du rêve. Dès la fondation de sa Maison en 1947, marquée par la révolution du New Look, il métamorphose ses songes en de merveilleuses créations. Son esprit visionnaire n’a eu de cesse de magnifier les femmes du monde entier, inspirant aujourd’hui et plus que jamais ses successeurs.« Le tissu est le seul véhicule de nos rêves (…). La mode, en somme, est issue d’un rêve, et le rêve, c’est une évasion »,écrivait-il dans son ouvrageJe suis couturier. Au fil de ses collections, Monsieur Dior est devenu le démiurge du bonheur de ses muses.

Aujourd’hui, riche de cet héritage d’exception et d’une communauté de plus de 8 500 talents, notre Maison incarne plus que jamais laMaison des Talentspensé par Christian Dior. Dans plus de 40 pays, nous faisons rayonner notre savoir-faire, notre audace et notre excellence à travers la passion et la créativité de nos collaborateurs. Rejoignez-nous et créez votre avenir dans notre univers généreux, disruptif et ambitieux où nous grandissons dans l’excellence, le courage et l’optimisme.

*Le Petit Dictionnaire de la Mode

Job responsibilities

DIGITAL CLIENTELING DEVELOPMENT STRATEGY: Implement a digital communication strategy for the Europe region :

• Define a 360 digital communication strategy
• Lead the newsletter localization project in Europe
• Coordinate newsletter campaigns for all sub-zones
• Create and monitor the newsletter and deliverable schedule (texts, images,
etc.)
• Establish a drive-to-web communication strategy in line with the objectives of
the e-commerce business unit
• Manage all ad hoc newsletter requests for collection launches across all
universes, as well as boutique/pop-up/pop-in/in-store event openings and
closings.
• Manage crisis communication campaigns Reporting and monitoring
• Analyze performance (tracking, customer behavior monitoring, etc.)
• Quarterly performance reporting across all channels (use of tools on the
clienteling application, newsletter and e-commerce performance, etc.)

GIFTING STRATEGY: Define a gift clienteling strategy by segment across the catalog of 200 references :

• Create and monitor the distribution schedule
• Work on client targets by gift typology
• Develop an Europe gifting investment plan based on this client targeting by
zone and monitor the results
• Coordinate gift orders: order forms, deliveries, usage guidelines
• Monitor distribution tracking on the clienteling application
• Produce performance reports
• Analyze feedback to refine selection and guide the creative brief
• Competitor benchmark

CLIENTELING: Define a calling campaign strategy on major collections and type of
clientele :

• Weekly monitoring of clienteling action performance (campaigns, OTO,
programs, etc.).
• Helping teams find concrete clienteling actions to implement and set data
objectives.
• Develop specific targeting for each Europe campaign and provide complex
targeting for market’s specific needs

PRINT DISTRIBUTION STRATEGY: Responsible for the development and operational
implementation of the Europe print strategy:

• Optimize the distribution process in direct link with the mailing operator
• Participate in the development of the mailing strategy for new clients.
• Set up and monitor the retroplanning of deliverables (4 magazines/year)
• Define targeting via a distribution algorithm in collaboration with the Adobe
Campaign team
• Work with the boutique network to maintain an up-to-date boutique directory
(monitoring openings, closings, seasonal boutiques, boutique identifiers, names
of boutique directors, boutique addresses, etc.)
• Manage and coordinate inserts (BATs, translations, signatures of boutique
directors, boutique QR codes, etc.) following all personalization and variable
adaptation strategies from one issue to another
• Implement distribution strategies for third parties (hotels, luxury institutions, spas,
etc.) ensuring performance monitoring
• Guarantee proper traceability of magazine distribution for reporting purposes
Performance analysis and recommendations
• Provide performance reports (tracking, customer behavior monitoring, etc.)
• Monitor the budget and establish forecasts to optimize investment
• Define distribution strategies at the end of the cycle

Profile

• Min 3 years of experience

• Rigor and taste for retail operations

• Sense of priorities and responsibilities

• Team spirit and unifying

• Good interpersonal skills

• Strong Analytical skills

• Fluent in English