Business development operations lead f/h

Business Development Operations Lead F/H

Développement Business

Keolis, leader mondial de la mobilité partagée, facilite le quotidien de millions de voyageurs. Nous proposons des solutions de transport en commun sûres, performantes et durables qui renforcent l'attractivité des territoires.

En 2024, le Groupe a réalisé un chiffre d'affaires de 7,7 milliards d'euros. Présent dans 13 pays, nous sommes convaincus que nos 70 000 collaborateurs sont la clé de notre succès.

Context

Keolis operates public transport networks worldwide. To support the growth of its International Division, the Commercial & Business Development team based in Paris is strengthening its organization with the creation of a BD Operations Lead role.
This position is central to structuring and optimizing business development activities through CRM management, lead generation, data analysis, and coordination of marketing and communication tools.

Mission

The BD Operations Lead enables the efficiency and performance of the Business Development team by structuring commercial processes, ensuring data quality, and providing actionable insights. The role combines operational execution, cross-functional coordination, and continuous improvement, in close collaboration with business developers, IT, communications, marketing, engineering teams, and international subsidiaries.

Key Responsibilities

CRM, Data & Performance Management

1. Administer and continuously improve the Microsoft Dynamics CRM (KeoGO).
2. Ensure data quality, user adoption, and consistency across the BD team.
3. Develop and maintain dashboards and reports (Power BI or equivalent).
4. Leverage AI tools to analyze data and support client and partner preparation.
5. Contribute to pipeline reviews and performance tracking.

Lead Generation & Market Intelligence

6. Identify and structure new business opportunities through market research and CRM insights.
7. Conduct market and competitive analysis in mobility and infrastructure sectors.
8. Monitor trends, innovations, and emerging markets to support strategic decision-making.
9. Support country analyses and contribute to BD strategy updates.

Business Development & Marketing Support

10. Produce BD reports, dashboards, and workload planning tools.
11. Coordinate CRM-based communication campaigns and client outreach.
12. Support the organization of industry events, conferences, and client visits.
13. Maintain and structure marketing and bid collateral (presentations, brochures, case studies, white papers).
14. Ensure proper documentation and knowledge management within SharePoint (KeoBid).

Transversal Coordination & Process Improvement

15. Act as a key interface between BD, IT, communications, and marketing teams.
16. Contribute to the continuous improvement of BD tools, processes, and digital practices.
17. Support internal and external communication initiatives when relevant.

Profil

18. Master’s degree in Business, Marketing, Engineering, or equivalent.
19. 7–12 years of experience, including at least 5 years in BD operations, CRM, or marketing operations.
20. Strong analytical and organizational skills, with a data-driven mindset.
21. Proficiency in CRM tools (Microsoft Dynamics), reporting tools, and AI-enabled solutions.
22. Ability to work autonomously in a matrix and international environment.
23. Fluent English required; French and additional languages are a plus.