Brand content manager marketing novotel & novotel suites france (h/f/x) - maternity leave replacement (5 months)

Description de l'entreprise

Be All you Are at Accor

Accor réinvente l’hospitalité depuis plus de 50 ans dans le monde entier. Rejoindre le groupe Accor, c’est la possibilité de vivre pleinement votre métier, de travailler dans un environnement qui vous correspond et de vous révéler tel·le que vous êtes vraiment.

Nos valeurs #BeAllyouArewithallyourhearth

Nous sommes bien plus qu'un groupe hôtelier.

Présents dans 110 pays, Accor forme un large écosystème de marques, de savoir-faire et de solutions.
Quelle que soit votre formation ou votre expérience, osez apporter votre talent et votre passion à Accor ! Ensemble, nous allons redéfinir l'hôtellerie de demain et rendre le monde plus accueillant.
Vous voulez ce qu'il y a de mieux et vous souhaitez progresser ?

Vous aimeriez être libre de choisir QUOI, QUAND, OÙ et COMMENT apprendre ? Il n'y a qu'une chose à faire... rejoindre la plus grande école mondiale de l'art de vivre et de l'hôtellerie.
Notre objectif est simple : vous aider à vous développer et vous donner l'impulsion pour révéler votre personnalité et pouvoir vous rendre au travail avec le sourire. En tant qu'entreprise, nous plaçons l'humain au cœur de tout ce que nous entreprenons, et cela implique de soutenir le parcours professionnel de chacun de nos 260,000+ collaborateurs.


Description du poste

Maternity leave replacement (5 months)

As a Brand Marketing Content Manager, you will play a vital role in developing and implementing effective content strategies to promote and enhance the brand image of Novotel & Novotel Suites in France. Your primary responsibility will be to create engaging and impactful content across various marketing channels (paid, owned, earned and shared), with a focus on maintaining consistency and driving brand awareness.

You work closely with the Brand Experience managers in ENA, Social Media manager Southern Europe and relevant services (F&B, e-merchandising, SEO, purchasing, Global marketing team…).

You oversee with hotel owners and managers (including franchise committee) the marketing vision for the brand.

This role requires a combination of creativity, strategic thinking, and excellent communication skills.

MAIN COMPLEXITY / CRITICAL ISSUES IN THE JOB:

1. Participates in the definition of the brands’ marketing plans and is responsible for its brand content deployment in France.
2. Operational marketing delivery excellence in respect of the global brand positioning and ENA action plan for Novotel & Novotel Suites.
3. Communicate effectively with stakeholders and partners to ensure a clear understanding of content requirements and objectives.
4. Collaborate with cross-functional teams, including F&B, Commercial, T&C, CSR, Sponsorship, Operations, Purchasing, Legal, CMI etc.- to align content strategies with overall business objectives.
5. Foster strong relationships with influencers, content creators, and industry experts to expand brand reach and collaborations.
6. Pilot the Brand Content budget for France.

TASKS/ MAIN ACCOUNTABILITIES:

7. Develop the annual 360 communication plan for the brand based on brand objectives and marketing plan for all target audiences.
8. Develop comprehensive content strategies that align with the Novotel's voice, values, and goals.
9. Produce high-quality, compelling, and persuasive content according to media plan.
10. Conduct thorough research on industry trends, competitor activities, and audience preferences to inform content creation.
11. Identify content opportunities and trends to optimize brand visibility and engagement.
12. Coordinate with transversal teams (PR, Social media, internal communication…)
13. Adaptation of global marketing elements to the local environment by integrating all cross-functional projects (CSR, loyalty, F&B, etc.)
14. Collaborate with agencies, such as graphic designers and video editors, to produce multimedia content.

Qualifications

REQUIRED SKILLS AND KNOWLEDGE:

15. You have demonstrated proven leadership
16. Strong interpersonal skills & ability to federate around brands
17. Work as team as part of ENA marketing & guest experience segment organization
18. Team spirit and keen to co-create
19. Brand Passionate
20. Creativity and the ability to think outside the box to develop unique and engaging content.
21. Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines
22. Strong understanding of content marketing principles and digital marketing trends.
23. Excellent written and verbal communication skills, with exceptional attention to detail and grammar.
24. Strong organizational and project management skills.
25. Knowledge of branding principles and experience in maintaining brand consistency.
26. Team player with excellent collaboration and interpersonal skills.

Languages: fluent in French and English, a 3rd language is a plus

EXPERIENCE NEEDED:

27. Bachelor's degree in marketing, communications, journalism, or a related field. Relevant certifications or a portfolio demonstrating content marketing expertise is a plus.
28. Professional experience required: Minimum experience of +5 years in Marketing

Informations supplémentaires

The position will be located in Paris (Issy Les Moulineaux) -

Poste basé à Paris (Issy Les Moulineaux) -

29. transport remboursé à 75% + carte tickets restaurant