Fsp - valrhona - trade marketing executive - ft contract h/f

Savencia, Groupe alimentaire international, familial et indépendant, engagé dans la transition agricole et environnementale et guidé par la vocation "Entreprendre pour bien nourrir l'homme". Avec plus de 26.400 employés dans 38 pays, Savencia crée des produits innovants de haute qualité pour la grande distribution, le Food Service et l'industrie. Ses marques principales sont pour SAVENCIA Fromage & Dairy : Caprice des Dieux, Elle & Vire, St Môret, Saint Agur, Tartare, Le Rustique, RichesMonts, et pour SAVENCIA Gourmet : Valrhona, La Maison du Chocolat, Bordeau Chesnel, Coraya.
Savencia est engagé pour l'égalité professionnelle femme homme et la conciliation entre parentalité et ambitions professionnelles. Cet engagement se traduit par des actions concrètes : garantir un environnement de travail sûr et sain, promouvoir des parcours professionnels équitables, faciliter l'accès à l'emploi pour tous, accompagner la parentalité, et adopter une politique de non-discrimination et d'égalité des chances.

Pour en savoir plus : https://www.savencia.com/ To become a responsible player in the development of the world of Sweet Gastronomy, join our teams responsible for developing our product portfolio for our customers as :

TRADE MARKETING EXECUTIVE

The Trade Marketing Executive will BE responsible for representing Valrhona & the New Brands portfolio through organization events, and development of projects. He / She will assist the Country Manager in seeding the Varhona Selection Brands portfolio, in the aspects of identifying new opportunities, ensuring brand visibility and activation during main events and in targeted influential outlets through building strong relationship with chefs, outlet owners, advocates/influencers.

Pastry Activities Coordination : 15/20 per year

a. Pastry Planning co-creation with Country Manager : updates and coordination

b. Draft of STD/ Invitations and liaising with distributor

c. Branding development for Singapore market : props and marketing materials during events

d. Event preparation and presentations displays

e. IG Content creation

Seasonal Projects Development (Kingcake, Valentine's Day, CNY, Easter, Christmas)

a. Co-creation of Pastry projects with Chefs & Country Manager

b. Communication Plan

c. Packaging / Box conception with agency if needed

d. Promotion and Brand collaboration for afternoon teas or other brands

Cercle V (Loyalty Program)

a. Proposal & organization of events for our Cercle V customers, in close partnership with regional marketing

b. Communication and liaison with customers for renewals, onboarding and gifting package of our members, while ensuring the follow-up with distributor

Annual Events coordination

a. Annual Event : organization of the event in collaboration with regional marketing, Chefs & BD HK

b. Asia 50 Best/F1/Trade shows (FHA) : co-organization and collaboration with regional marketing team

c. Propose, organize and coordinate with agencies or local partners the props and any materials needed for the annual events, clients giftings, etc.

Market Analysis

a. Feedbacks market to Country Manager : competition pricing, trends, market needs or any relevant info to BE

shared for the Yearly Market Review & Business Reviews

b. Presence to Monthly Meetings with distributors when needed

c. Inputs for Annual Marketing Plan for SG

Reporting

a. Mapping updates for all product launches to BE updated on regular basis

b. Tracking of KPIS & Reporting of marketing activations

c. Monthly analysis and evaluation of the development of the New Brands

d. Monitor competitor activity and provide timely reporting

e. BE the eye and ear of the market !

Communication / IG

a. IG tour, 1 theme per quarter to add content to our IG page

b. Chef Demo videos : Short videos and photos during Events

c. Homebaking/Retail actions in collaboration with our Digital Manager APAC

d. Médias/KOL identification and point of contact