Chief marketing officer (cmo)

IPEM is a fast-growing entrepreneurial company (€20M in revenue), founded about ten years ago, and today the global leader in private capital events.

Through its flagship events in Paris, Cannes, and London, IPEM connects General Partners, Limited Partners, and wealth management professionals worldwide.

IPEM operates at the intersection of events, data, and services, with a bold ambition: to transform its events and community into a scalable marketing, data, and business platform that drives new products and growth opportunities.

* 30 employees, primarily based in Paris and London
* 5 major international events organized annually
* Up to 6,000 international participants per event


Responsibilities

* Structuring marketing data and tools
* Building measurable, ROI-focused funnels
* Strengthening brand authority
* Orchestrating campaigns, events, and the overall narrative
* Equipping the sales team with insights, content, and leads


Marketing Strategy & Leadership

* Define and execute the overall marketing strategy to directly support business growth
* Set clear objectives, KPIs, and budgets, and track impact on pipeline and revenue
* Establish a performance-driven methodology, including multi-touch attribution and transparent reporting
* Represent marketing at the Executive Committee as a central growth lever


Data, CRM & Tools

* Structure and manage marketing data, audience segmentation, CRM, and automation tools
* Build and scale measurable marketing funnels: awareness → engagement → conversion → pipeline
* Ensure data quality and optimize use of HubSpot, analytics, and dashboards


Event Marketing as a Business Driver

* Treat IPEM events as revenue- and data-generating products
* Plan and execute activations before, during, and after events to maximize acquisition, engagement, and conversion
* Leverage event data to strengthen customer insights and business impact
* Foster strong synergies between events, sales, and product teams


Demand Generation & Cross-Channel Activation

* Build and manage a scalable, multi-channel demand generation engine
* Structure nurturing, scoring, and conversion journeys closely aligned with sales
* Use automation and analytics to measure, optimize, and allocate marketing ROI


Brand Awareness

* Deliver a strong, coherent brand narrative within the private capital ecosystem
* Oversee content strategy (webinars, whitepapers, studies, thought leadership) to drive engagement
* Continue building the IPEM brand in France and internationally.
* Position IPEM as a market reference through storytelling, partnerships, and PR


Team Leadership

* Manage, structure, and grow the marketing team (internal + agencies)
* Foster a test & learn culture with rapid iteration and results-oriented execution
* Promote cross-functional collaboration (sales, product, events, operations)


Qualifications

* 10+ years of B2B marketing experience (services, data, events, SaaS, or publishing) with strong growth and ROI orientation
* Proven experience building and managing multi-channel marketing strategies with high business impact


Soft Skills

* Business and results-oriented
* Strategic, structured, and inspiring leader
* Fast thinker and executor (test & learn)
* Highly autonomous with credibility at executive level
* Strong interpersonal, communication, and storytelling skills
* HR interview
* Interview with manager (Antoine Colson (CEO) & Claire Villaudy (COO))
* Case study with Antoine & Matthew Robinson
* Culture fit interview (Claire)
* Meeting with Board & the marketing team
#J-18808-Ljbffr