Marketing manager - comexposium

Comexposium is one of the world’s leading event organizers. Globally, it hosts more than 135 B2B and B2B2C events across many different sectors, significantly in agriculture, construction, fashion, food, health, leisure, real estate, retail, security, students, tourism, and works council. At events, in over 30 countries, Comexposium welcomes more than 3.5million visitors and 48,000 exhibitors annually. Headquartered in France, Comexposium’semployees and sales network operate in 20 countries.

As a premium event in Comexposium’s portfolio, Vinexpo Asia is the region’s leading wine and spirits trade event. With over 20 years of proven expertise in Asia, Vinexpo Asia will gather the entire global community of wine and spirits trade members in HongKong/Singapore annually.

MARKETING MANAGER :

Seeking a highly motivated, digital savvy event marketing managerwith regional marketing experience particularly in China and HongKong markets.
The individual should be accustomed to delivering in a fast-paced,dynamic environment. He/She should be a team player, able towork effectively with internal and external teams, to plan andexecute b2b exhibition marketing campaigns in line with strategic
objectives.

Key Responsibilities:
• Identify key markets and segments of trade buyers, hostedbuyers, conference delegates, press etc. that will visit theevent.
• Promote and drive registration and attendance for theexhibition.
• Develop marketing plans with inputs from internal andexternal teams, utilising the full marketing mix andoptimising the effectiveness of all channels.
• Lead and manage database marketing efforts, developingnew contacts and updating previous contacts.
• Collaborate with digital marketing team to develop emailmarketing, social media marketing and search marketingplans.
• Actively monitor and adjust digital marketing activitiesbased on performance metrics.
• Drive media/association/trade partnerships and pressrelations to promote and communicate about the event.
• Appoint PR agency and organise press conference anddevelop press releases and related PR activities.
• Work closely with Operations team for all onsiterequirements including Official contractor, Registrationvendors, Manpower vendors etc.
• Work with the team in the production of all Exhibition salesand marketing collaterals.
• Manage and work closely with vendors and partners andprovide the necessary leadership and support.
• Take ownership and execute plans according to schedule
• Attend meetings with the project team to discuss progress.
• Work closely with Marketing Director in managingallocated marketing budget with little/no deviance


Requirements :
• 4-6 years of marketing experience with preference forevent marketing and event project management.
• Experience and understanding of Asian markets, particularlyMainland China and Hong Kong markets.
• Knowledge of digital and social media platforms withsome knowledge of Chinese platforms (WeChat, Weibo,Douyin, Baidu etc.)
• Ability to manage and leverage trade, vendor and internalteam relationships to work effectively.
• Proficiency in English and Mandarin. Cantonese is a plus.
• Possess strong communication skills and sound businessacumen.
• Good time management and ability to manage multipleprojects and task simultaneously.
• Ability to work independently and within a team
• Ability to work in a fast-paced and dynamic environment
• Strong analytical and problem-solving skills
• Self-driven and action-oriented to achieve results
• Willing and enthusiastic to learn
• High energy with sound business acumen.

Comexposium is one of the world’s leading event organizers. Globally, it hosts more than 135 B2B and B2B2C events across many different sectors, significantly in agriculture, construction, fashion, food, health, leisure, real estate, retail, security, students, tourism, and works council. At events, in over 30 countries, Comexposium welcomes more than 3.5million visitors and 48,000 exhibitors annually. Headquartered in France, Comexposium’semployees and sales network operate in 20 countries.

As a premium event in Comexposium’s portfolio, Vinexpo Asia is the region’s leading wine and spirits trade event. With over 20 years of proven expertise in Asia, Vinexpo Asia will gather the entire global community of wine and spirits trade members in HongKong/Singapore annually.

MARKETING MANAGER :

Seeking a highly motivated, digital savvy event marketing managerwith regional marketing experience particularly in China and HongKong markets.
The individual should be accustomed to delivering in a fast-paced,dynamic environment. He/She should be a team player, able towork effectively with internal and external teams, to plan andexecute b2b exhibition marketing campaigns in line with strategic
objectives.

Key Responsibilities:
• Identify key markets and segments of trade buyers, hostedbuyers, conference delegates, press etc. that will visit theevent.
• Promote and drive registration and attendance for theexhibition.
• Develop marketing plans with inputs from internal andexternal teams, utilising the full marketing mix andoptimising the effectiveness of all channels.
• Lead and manage database marketing efforts, developingnew contacts and updating previous contacts.
• Collaborate with digital marketing team to develop emailmarketing, social media marketing and search marketingplans.
• Actively monitor and adjust digital marketing activitiesbased on performance metrics.
• Drive media/association/trade partnerships and pressrelations to promote and communicate about the event.
• Appoint PR agency and organise press conference anddevelop press releases and related PR activities.
• Work closely with Operations team for all onsiterequirements including Official contractor, Registrationvendors, Manpower vendors etc.
• Work with the team in the production of all Exhibition salesand marketing collaterals.
• Manage and work closely with vendors and partners andprovide the necessary leadership and support.
• Take ownership and execute plans according to schedule
• Attend meetings with the project team to discuss progress.
• Work closely with Marketing Director in managingallocated marketing budget with little/no deviance


Requirements :
• 4-6 years of marketing experience with preference forevent marketing and event project management.
• Experience and understanding of Asian markets, particularlyMainland China and Hong Kong markets.
• Knowledge of digital and social media platforms withsome knowledge of Chinese platforms (WeChat, Weibo,Douyin, Baidu etc.)
• Ability to manage and leverage trade, vendor and internalteam relationships to work effectively.
• Proficiency in English and Mandarin. Cantonese is a plus.
• Possess strong communication skills and sound businessacumen.
• Good time management and ability to manage multipleprojects and task simultaneously.
• Ability to work independently and within a team
• Ability to work in a fast-paced and dynamic environment
• Strong analytical and problem-solving skills
• Self-driven and action-oriented to achieve results
• Willing and enthusiastic to learn
• High energy with sound business acumen.