Marketing & communications manager - dinard france h/f

Rejoindre Kersia, c'est s'engager à contribuer à une grande ambition : inventer un monde alimentaire plus sûr. C'est rejoindre un groupe qui compte sur la passion, l'engagement et l'inventivité de chacun pour mettre en oeuvre un projet participatif et constructif commun. C'est essayer de toujours faire mieux et différemment autour d'un objectif de performance à la fois financier, environnemental et humain. The Kersia group is a fast growing, global leader in biosecurity and food safety. Our goal is to improve the performance of farms with high quality, value added products and innovative solutions to prevent diseases or contamination in both animal and humans at every step of the food supply chain.

The Marketing and Communications Manager is an international position, responsible for developing, executing and overseeing Kersia's global farm marketing and communications strategies. This position will play a pivotal role in increasing brand awareness, engaging key stakeholders and drive business growth objectives through targeted campaigns and effective internal and external communications.

- Develop and execute annual marketing and communication initiatives and strategies for Kersia's farm business that will help support growth, achieving both brand and business goals.
- Collaboration with cross-functional teams and country marketing teams to ensure alignment of strategies, messaging and branding, with particular focus on innovation and new product launches.
- Responsible for ensuring consistent brand message, look and feel, internally and externally across multi-marketing channels such as print, digital and events, with the overall aim of growing Kersia brand awareness.
- Optimise and develop communication channels for Kersia's farm products and services, from print advertising and PR, to managing online presence and campaigns across various digital channels.
- Implementation of tools for the improved management of requests, required actions, timelines and responsibly, as well as monitoring and analysis of performance and usage of tools.
- Analysis of performance, particularly digital marketing efforts including website, social media and all digital customer related engagement providing actionable insights.
- Management of the Portfolio Communications Assistant', ensuring the content creation is of high quality, consistent and resonates with the target audience.