Responsable de marché chd (f/h) - cdi

Mission Rattaché(e) à la Direction Commerciale, le/la Responsable de Marché met en œuvre, sur son secteur géographique et son périmètre (types de marchés, produits et clientèles), la politique commerciale définie par l’entreprise. Il/Elle contribue activement à l’atteinte des objectifs de volume et au développement des marques Bacardi Martini France, en assurant leur présence, visibilité et prescription auprès des clientèles cibles. Responsabilités et activités Analyse et pilotage du marché Développer une connaissance approfondie de son marché, de son secteur et de ses deux univers de clientèle (établissements ciblés et Cash & Carry). Suivre les évolutions du marché (ouvertures, tendances de consommation, fréquentation…) afin d’être force de proposition auprès des équipes régionales et nationales. Optimiser les leviers commerciaux (volume, mix produits, prix) pour assurer la croissance du chiffre d’affaires. Pour les établissements ciblés (CHR) Analyser et qualifier sa clientèle cible afin de mettre à jour le fichier clients (structure, potentiel, image, actions menées). Développer la distribution numérique des produits en négociant les référencements et en contrôlant leur présence terrain. Atteindre les objectifs de volumes dans le respect de la politique commerciale et des budgets alloués. Optimiser la visibilité des marques Bacardi Martini France : Négociation des facings Présence au back bar Implantation de PLV permanente aux emplacements stratégiques Développer la prescription des produits auprès des propriétaires et barmen via : Dégustations Animations Incentives et opérations promotionnelles Pour les Cash & Carry Déployer et optimiser le Plan d’Action Commercial négocié en centrale. Appliquer et renforcer la politique merchandising Bacardi Martini France (merchandising de combat, négociations de réimplantation). Identifier, planifier et animer des opérations commerciales en rayon. Profil recherché Formation commerciale de niveau Bac 2 à Bac 4 (BTS, DUT, École de Commerce). Première expérience réussie ou stages significatifs dans la vente de produits en CHR / CHD. Forte affinité avec l’univers des cafés, hôtels et restaurants. Compétences clés Orientation client et sens du service Organisation, planification et rigueur Esprit d’analyse et capacité de synthèse Initiative, anticipation et proactivité Excellent relationnel, dynamisme et sens du contact Esprit d’équipe et capacité à travailler en transversal LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Calm Meditation App subscription (free) Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.