Marketing specialist

Sur la base des activités confiées par sa hiérarchie, le(a) chargé(e) marketing digital contribue à la conception et assure la mise en œuvre du plan marketing digital. L’emploi contribue au développement commercial et à l’amélioration du marketing digital dans le but d’augmenter la visibilité et de valoriser l’image de marque Job Description Summary JOB PURPOSE Based on the activities assigned by his/her hierarchy, the digital marketing manager contributes to the design and implementation of the digital marketing plan. The job contributes to business development and the improvement of digital marketing with t h e aim of increasing visibility andenhancing brand image. Job Description SIGNIFICANT ACTIVITIES Marketing - Contribute to the design of the digital marketing and communications plan (campaigns, promotional actions, targeting, etc.) in collaboration with line management - Coordinate and monitor digital marketing projects in collaboration with line managers - Implement the digital marketing and communications plan (content, campaigns, channels, deadlines, etc.) in collaboration with internal stakeholders - Produce digital content in collaboration with internal and external stakeholders - Develop and optimize digital media (intranet, website, etc.) - Manage communication channels (intranet, website, social networks, etc.) - Monitor market trends (solutions, innovations, etc.) Performance measurement - Collect and synthesize performance indicators for digital campaigns (referrals, traffic, opportunities, etc.) - Contribute to the continuous improvement of information systems processes and tools marketing RESPONSIBILITIES AND SCOPE FOR ACTION - Ensure implementation of the strategy and drive the marketing and communications plan digital - Coordinate the various stakeholders (internal and external) to ensure the success of projects and campaigns - Ensure the evolution and optimization of digital media - Know and apply internal and external compliance procedures and rules PROFESSIONAL KNOWLEDGE DIPLOMA(S) AND/OR EXPERIENCE(S) 3 to 5 years' higher education in marketing and communications and/or significant experience preferred SPECIFIC KNOWLEDGE(S) Technical skill(s) - In-depth knowledge of digital marketing (SEO, SEA, community management, etc.) - In-depth knowledge of graphic design tools (DTP, video, etc.) - In-depth knowledge of IT tools and information systems (CRM, etc.) - General knowledge of project management - Advanced intermediate level in English (B2) Behavioral skill(s) - Rigor - Interpersonal skills - Creativity - Adaptability - Synthesis skills - Analytical skills