À propos de Carrier
Carrier Global Corporation, leader mondial des solutions intelligentes pour le climat et l’énergie, s’engage à développer des innovations qui apportent confort, sécurité et durabilité au quotidien. Grâce à des avancées de pointe dans des solutions climatiques telles que le contrôle de la température, la qualité de l’air et le transport, nous améliorons la vie, soutenons des secteurs essentiels et assurons le transport sécurisé des denrées alimentaires, des médicaments vitaux et bien plus encore. Depuis l’invention de la climatisation moderne en 1902, nous avançons avec une mission claire : améliorer nos vies et le monde que nous partageons. Nous restons leaders grâce à une équipe mondiale, inclusive et d’excellence, qui place le client au cœur de toutes nos actions. Pour en savoir plus, consultez ou suivez Carrier sur les réseaux sociaux @Carrier.
Why Carrier?
Carrier is the leading worldwide provider of heating, ventilation, and air conditioning (HVAC), refrigeration, fire, security, and cold chain solutions. We invented the modern air conditioning, and our team of pioneers and innovators have a long trajectory of developing new technologies.
About the Role
We are looking for a Digital Marketing Manager – Marketplace to drive the digital growth and commercial performance of our new Marketplace platform.
This strategic role will be instrumental in defining and executing the digital marketing strategy to support the successful launch, adoption, and growth of the Marketplace across multiple countries.
You will play a key role in increasing traffic, online orders, and revenues through digital channels while working cross-functionally with product, IT, content, and country teams.
Key Responsibilities
Marketplace Digital Marketing Strategy
Define and execute the digital marketing strategy for the Marketplace
Support Marketplace growth ambitions by significantly increasing traffic, online orders, and revenues through digital channels
Build marketing plans aligned with MVP, phased rollout, and country launches (Germany, UK, Spain, Portugal, etc.)
SEO & Organic Growth
Own Marketplace SEO strategy in collaboration with Web and Content teams
Define SEO guidelines for:
Marketplace pages
Category and product pages
Multilanguage and multi-country content
Monitor organic performance and continuously optimize visibility and conversion
Ensure SEO best practices are embedded from pre-launch through post-go-live
Acquisition Campaigns & Digital Activation
Plan and execute digital campaigns (paid, owned, earned) to drive Marketplace traffic
Coordinate launch and post-launch campaigns with ETT Business Team and country teams
Support Service Partners and vendors with marketing toolkits, templates, and messaging
Marketplace Launch & Communication
Contribute to Marketplace naming, branding, and positioning from a digital marketing perspective
Build and execute launch communication plans including pre-launch and post-launch phases
Coordinate digital promotion across:
Marketplace website
Carrier digital channels
Events and trade shows
Data, Performance & Optimization
Track and analyze key digital marketing KPIs:
Traffic and acquisition sources
Conversion and engagement
Campaign performance
Leverage customer and Marketplace data to support future marketing initiatives
Use insights to continuously improve campaign and content effectiveness
Cross-Functional Collaboration
Work closely with:
Marketplace Business Owner and Product teams
Web, SEO, and Content Managers
Marketing Communication and Country Marketing teams
IT teams supporting Marketplace platforms
Ensure digital marketing actions align with Marketplace capabilities, seller readiness, and content availability
Profile & Qualifications
Experience
5+ years of experience in digital marketing, preferably in eCommerce or Marketplace environments
Experience supporting platform launches and international rollouts
B2B and B2C digital marketing experience is a strong advantage
Functional Skills
Strong expertise in digital marketing for eCommerce / Marketplace businesses
Deep understanding of SEO and digital acquisition strategies
Experience managing multi-country and multi-language campaigns
Strong analytical and performance-driven mindset
Soft Skills
Ability to operate in complex, cross-functional environments
Strong coordination and stakeholder management skills
Pragmatic and structured approach in fast-moving projects
Excellent communication and storytelling skills
Languages
Fluent English required
Additional languages are a plus
Success Metrics
Marketplace traffic growth (organic and paid)
SEO visibility and ranking improvement
Campaign-driven acquisition and conversion
Marketplace awareness at launch and post-launch
Adoption by Service Partners and end customers
Our commitment to you
As an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers.
We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better.
The values that guide us are respect, integrity, inclusion, innovation, and excellence.
We’re excited for you to join us and make a difference.
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