Senior marketing manager (f/h)

À propos de Worldline Worldline [Euronext : WLN] est le leader du marché européen dans le secteur des services de paiement et de transaction, et le 4eme acteur mondial des paiements. Avec sa couverture mondiale et son engagement en faveur de l?innovation, Worldline est le partenaire technologique de choix des commerçants, des banques et des acquéreurs tiers, ainsi que des opérateurs de transports publics, des agences gouvernementales et des entreprises industrielles, tous secteurs confondus. Worldline peut compter sur le talent de ses 20 000 collaborateurs répartis dans plus de 50 pays pour offrir à ses clients, où qu?ils soient, des solutions durables, fiables et sécurisées sur l?ensemble de la chaîne de valeur des paiements, favorisant ainsi la croissance de leur entreprise. Les offres de Worldline dans les domaines de Merchant Services ; Terminals, Solutions & Services ; Financial Services et Mobility & e-Transactional Services incluent les solutions online et physiques d?acquisition commerciale nationale et paneuropéenne, les solutions de traitement des transactions de paiement hautement sécurisées, un large portefeuille de terminaux de paiement, ainsi que des services de billetterie électronique et des services numériques dans l?environnement industriel. Le chiffre d?affaires pro forma 2019 de Worldline s?élève à 5,3 milliards d?euros. worldline.com Senior Marketing Manager for Worldline MTS France (Mobility & e-transactional Services) The main Worldline Marketing department missions are: Content, digital Marketing and Customer Engagement. Content & Digital marketing: As Marketing Manager for MTS France, you are responsible for the inbound and outbound marketing activities for MTS and DPS (Mobility & e-transactional Services / Digital Products & Services entities) offerings portfolio. You craft the messaging and positioning for the offerings with the product managers, business developers or solution sales. You conceive and develop innovative marketing campaigns that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. Customer Engagement: You work very closely with sales teams on a specific market or customer account(s) to drive and support the sales revenue targets through the growth of this account(s) and utilizing effective lead generation (social selling, sales push actions, Account Based Marketing?) to onboard new clients. As a whole, a Marketing Manager contributes to the achievement of the Worldline business growth objectives and to strengthen our awareness. Key Responsibilities: Management of one Junior Marketing manager and the allocated budget for France Sales enablement ? developing product positioning and messaging that differentiates Worldline offers in the market. Communicating the offering value proposition to the sales team and providing the sales tools that support the selling process. Campaign management ? developing the strategy and managing the marketing campaign that builds Worldline brand presence and thought leadership to finally drive demand for Worldline offers. Lead generation ? organizing local customers? events & fairs (breakfast, conferences?) Account Based Marketing - Building and implementing collateral and activities for key accounts bids Digital Marketing - running Modern Selling campaigns with innovative tools (Pardot, LinkedIn sponsored campaign, BrightTalk for webinars,?) Reporting KPIs through dashboards Requirements: A minimum of 10 year experience in solutions and content marketing, business development in technological environment is requested. Marketing B2B services skills are mandatory First experience in management is required, with transversal reporting ability email push automation tool knowledge would be a plus (Pardot Salesforce) Marketing for services Master 2 Very strong written communication skills in French is a must Pro fluent English is mandatory Excellent people skills to interact with staff, colleagues and cross-functional teams, and third parties Capability to manage strong relationship with the product management team for content marketing and with local and/or market Head of sales for customer engagement activities Position based in France - Paris region Les 20 000 femmes et hommes de Worldline sont tous différents mais partagent les mêmes valeurs. Vous pouvez le voir dans la façon dont nous nous comportons. Nous sommes curieux et humbles - nous apprenons tous les jours, nous simplifions les choses et tout le monde s'engage. Dans notre industrie qui évolue rapidement, nous sommes flexibles et ne cessons d'apprendre. Chacun démontre le même dévouement à la qualité et à l'efficacité. Nous avons un esprit entrepreneurial et un sens du service. Et surtout, nous ne tournons jamais le dos à un défi. Ces valeurs nourrissent une équipe dynamique et novatrice où chacun peut se développer et grandir.