Marketing manager - concerts & tours

Job Description


About Shotgun

Shotgun is building the operating system for live music.

We empower event organizers, venues, festivals, and artists to grow their communities, monetize their creativity, and shape culture — with tools that make ticketing effortless and distribution powerful.

We’re not just another ticketing platform. We are the tech ally of a cultural movement. In an age where, if you don’t master technology, technology will own you — we’re building the infrastructure to make sure art wins in the end.

Shotgun is already powering the next generation of festivals, clubs, and cultural entrepreneurs across France, Brazil, Portugal, and the US. With €200M+ GMV and millions of fans worldwide, we’re just getting started.


The Role

Our activity is structured in three business lines:

* Concerts & Tours: include concert venues and tour dates. They have specific needs or blockers (e.g. Reserved Seating, Merch Bundle...), involve specific stakeholders (Touring Agents, Local Promoters, Artists, Labels...). They are a key axis of our French go-to-market strategy.
* Festivals: typically involve large-scale event logistics, multi-day programming, and collaboration with diverse stakeholders.
* Nightlife: encompasses nightclubs, open-air events, warehouses, collectives, and promoters across all genres. This is the company’s historical core.

Now one of the leaders in the evening and festival sector, our ambition is to become a key player in concerts and tours.

As part of this business line, you will support our touring partners on a daily basis, playing a crucial role in their development on the French market throughout their projects.

Your objective: understand how to boost their sales and the awareness around their artist, tour or project.

You will work closely with the Account Manager to design and deploy the right marketing activations, from digital ads to offline campaigns, while adapting to the very specific challenges of tour operators.

The challenge of this business line lies in the tour launch deadlines, which are often quite short, and in the variety of stakeholders to align.


What you will do

* Support Shotgun customers in their main challenge: selling more tickets to a targeted audience, by developing appropriate marketing strategies.
* Deploy and optimize digital campaigns (Meta, Google, TikTok…) in line with organizers' growth objectives.
* Manage offline activations (media buys, OOH campaigns, partnerships with agencies and media groups).
* Identify key periods in the organizers' sales cycle and implement targeted marketing actions to stimulate sales.
* Monitor and analyze campaign performance using socio-demographic, behavioral and musical data, in order to refine action plans.
* Provide responsive and flexible support to meet partners' day-to-day needs.
* Work hand in hand with Account Managers and other Shotgun teams (Sales, Brand & Marketing).


Who are we looking for?

We’re looking for an experienced profile (4+ years) with strong operational skills, used to work in fast-paced environments. You’ll manage several partners at once and know how to prioritize fast in high-stakes situations.

Must-have skills:

* Previous experience in the cultural industry or agency background
* Strong expertise in Social Ads management (Meta Ads, Google Ads, TikTok Ads, etc.)
* Client facing experience
* Project management : organization, prioritization of tasks and coordination of cross-channel marketing campaigns.

Nice-to-have skills:

* Knowledge of the touring / live music ecosystem and its challenges
* Strong interest in the rap & urban music scene
* Experience in offline campaigns
* Existing contacts with media groups and OOH providers
* 👪 Note to women and underrepresented groups: We value diversity because it’s essential for creativity and healthy growth. If you don’t meet 100% of the requirements but are excited by this role, please apply 🙏



Your first 12 months at Shotgun

Months 1–3

* Follow the onboarding plan and get familiar with Shotgun’s product, tools, and processes
* Shadow Account Managers to understand the dynamics of touring projects and start managing first clients (discovery, needs, sales cycles)
* Deploy your first digital campaigns (Meta, Google…) and learn to optimize budgets in real time
* Collaborate with internal teams and explore the OOH/media partner ecosystem

Objective: build confidence, develop a clear understanding of the touring business line, and gain autonomy on your first campaigns

Months 3–6

* Manage a broader portfolio and share learnings through use cases and performance reports
* Deploy offline campaigns (OOH, media buys) alongside digital activations
* Build marketing roadmaps tailored to key sales milestones (pre-sales, launches, last-minute)
* Strengthen client relationships by providing fast, tailored solutions and deepening knowledge of live music

Objective: achieve full autonomy, manage large campaigns end-to-end, and deliver tangible impact

By 12 months

* Lead touring campaigns end-to-end, from digital ads to OOH and media partnerships
* Act as the main point of contact for a portfolio of producers and tour operators
* Anticipate and propose innovative marketing activations (digital & offline) to boost visibility and sales
* Build strong relationships with external stakeholders (media agencies, OOH providers, cultural partners)


Perks

o 💰Competitive salary
o ✈️ Team Offsites & Events: We invest in team moments because they matter
o 🕺 Shotgun Event Credits: Enjoy live events with quarterly credits
o 🏋️‍♀️ Egym Wellpass: Preferential rates for gyms and sports activities
o 🌱 Sustainable Mobility Bonus: For eco-friendly commuting like biking
o 🍔 Swile Lunch Card:Meals and more
o 💊 Alan Health Insurance: Full coverage for your health needs
o 👶 Childcare Support