Responsable digital retail h/f

Description Du Poste

Le Responsable digital retail sera responsable de fournir la meilleure expérience digitale possible aux clients. Il planifiera, exécutera et gérera toutes les activités de marketing digital pour le secteur Retail France.

Ce poste est basé à Rueil-Malmaison.


Vos Missions

1. Piloter le site web Retail et garantir une expérience utilisateur irréprochable (UX/UI, SEO, parcours d’achat).
2. Déployer la stratégie digitale locale en collaboration avec l’équipe Marketing Digitale EMEA.
3. Assurer la cohérence de la marque sur l’ensemble des réseaux sociaux et canaux digitaux.
4. Analyser les tendances, mesurer la performance des contenus et proposer des optimisations data-driven.
5. Élaborer et tenir à jour un calendrier éditorial diffusant un contenu ciblé et pertinent.
6. Produire des rapports réguliers sur la performance des initiatives digitales (site, social, e-mail).
7. Collaborer étroitement avec les équipes marketing, IT, commerce et agences externes.
8. Effectuer une veille continue sur les dernières tendances social-media et retail.


Profil Recherché

1. Formation : Master en marketing digital, e-commerce ou équivalent.
2. Expérience confirmée : minimum 5 ans en pilotage de projets digitaux dans le Retail B2C.
3. Réalisations tangibles : succès mesurables sur l’optimisation de parcours clients, la gestion de budgets médias et l’augmentation des KPIs business.
4. Expertises techniques : maîtrise des plateformes sociales (Meta, TikTok, Pinterest, LinkedIn), des outils d’analyse (GA4, Tag Manager) et des leviers d’acquisition/CRM.
5. Leadership : expérience de management d’équipes transverses et de prestataires externes, aisance en environnement matriciel international.
6. Langues : français courant et anglais professionnel.
7. Soft skills : esprit analytique, créativité orientée performance, rigueur et sens aigu des priorités.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.

Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.


About Us

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.. To learn more, visit www.ppg.com and follow @ PPG on Twitter.


The PPG Way

Every Single Day At PPG

We partner with customers to create mutual value.

We are “One PPG” to the world.

We trust our people every day, in every way.

We make it happen.

We run it like we own it.

We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email recruiting@ppg.com.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

Benefits will be discussed with you by your recruiter during the hiring process.

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