Social media

Responsable Social Media & CRM – Time Out Paris


Présentation du poste

Basé(e) à Paris, ce poste pilote la stratégie Social Media, Paid Media et CRM de Time Out Paris afin d'accroître l'engagement, l'acquisition et la croissance d'audience. Le rôle combine vision créative, maîtrise des plateformes, pilotage data et logique business.

L'objectif est d'assurer une distribution optimale des contenus sur l'ensemble des plateformes sociales, dans le respect des standards éditoriaux Time Out, en lien étroit avec les équipes éditoriales et commerciales.


Missions principales


Social Media

* Définir et exécuter la stratégie social media de Time Out Paris


* Piloter, en lien étroit avec la responsable éditoriale Paris, la production et la publication quotidienne des contenus


* Développer la croissance et l'engagement des communautés


* Analyser les performances (trafic, engagement, audience) et identifier tendances et opportunités


* Proposer et développer des concepts éditoriaux social-first avec la rédaction


* Développer le compte TikTok et les formats vidéo


* Assurer la couverture live des événements


* Mettre en place une veille continue sur plateformes, formats et outils


Paid Media

* Piloter la stratégie paid media (Meta, TikTok, Google)


* Gérer les budgets d'acquisition et d'amplification


* Optimiser les campagnes pour maximiser trafic, abonnements et croissance d'audience


* Intégrer le paid dès la phase de brief avec les équipes commerciales


* Assurer le reporting et l'optimisation continue des performances éditoriales et commerciales


CRM & audience

* Définir et piloter la stratégie CRM et newsletters


* Développer la base d'abonnés et optimiser les parcours d'acquisition


* Concevoir la segmentation audience et analyser les comportements


* Mettre en place des automatisations CRM


* Exploiter Adobe Campaign Standard et en assurer les bonnes pratiques


* Structurer la communication directe avec les utilisateurs (emails, push)


Profil recherché

* Expertise confirmée en social media et paid media


* Forte culture des plateformes et des formats


* Solide compréhension des KPI d'audience et d'acquisition


* Exigence éditoriale élevée et attention au détail


* Capacité à rédiger des briefs clairs


* Organisation, rigueur, priorisation


* À l'aise dans des environnements rapides et sous pression


* Capacité à travailler en équipe transverse


* Anglais courant indispensable


Expérience et formation

* Bac+3 minimum


* Expérience significative en social media et stratégie de contenu


* Expérience CRM indispensable


* Maîtrise d'Adobe Campaign Standard appréciée


* Expérience dans l'écosystème média fortement appréciée

About our culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.

About Time Out Group plc

Time Out Group is a leading global media and hospitality business that inspires and enables people to experience the best of the city.

It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike. Today, it is the only global brand – with a local voice – dedicated to city life.

Through Time Out Media and Time Out Market – which are highly synergistic – the Company helps its large audience go out in the world's greatest cities with its curated content and experiences, and connects global brands as well as local talents with this valuable audience.

Time Out Media's multiple digital and physical channels span websites, mobile, social media, videos, newsletters and Live Events. Across these channels, Time Out distributes its high-quality content – created and curated by a global team of local experts – around the best food, drinks, culture, art, music, theatre, travel and entertainment in over 350 cities and over 50 countries. The Company is monetising this global reach and its strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions to international, national and local brands and businesses. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.

Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly becoming one of the city's most popular destinations. The success of Lisbon brought further expansion and there are currently 13 open Markets: in addition to Lisbon, there are sites in New York (in Brooklyn's Dumbo neighbourhood and in Manhattan's Union Square), Boston, Montreal, Chicago, Dubai, Cape Town, Porto, Barcelona, Bahrain, Osaka and Budapest. More Time Out Market locations are in the pipeline as the global expansion continues.


Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world's greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It's our expertise, authenticity and collaboration that make us successful and a unique team.