Head of loyalty programs - michelin lifestyle f - m h/f

Michelin innove avec passion pour atteindre le meilleur équilibre entre le développement des personnes, le développement économique, et le respect de la planète et de ses habitants. Leader technologique des pneumatiques, Michelin propose des solutions et des services connectés pour une mobilité plus intelligente ! L'expertise acquise par Michelin dans les matériaux durables et de haute technologie (polymères, biomatériaux, recyclage) et des procédés industriels de pointe (impression 3D métal) est au coeur des engagements environnementaux du Groupe. En 2050, 100% des matériaux utilisés par le Groupe seront durables. La lutte contre le réchauffement climatique, la préservation de la biodiversité et le développement d'une économie circulaire sont des priorités pour Michelin. Le Groupe Michelin offre chaque jour des expériences uniques de mobilité en partageant des recommandations de voyages, d'hôtellerie et de gastronomie.

Parce que nous croyons que chacun doit pouvoir être acteur de son évolution professionnelle, nous voulons donner à tous les moyens de développer son potentiel, dans un environnement multiculturel et international, fondé sur l'inclusion des diversités et l'égalité des chances.

Rejoignez le Groupe Michelin, inspirons les vies de demain. Within the Michelin Group, the Business Line Lifestyle is structured around several brands and is undergoing some major evolutions. The recent period of restructuring combined with the expansion of its international footprint has resulted in a significant improvement in its economic performance.

While building on its B2B foundations, today's growth strategy also aims to leverage our distinctive assets and focus on B2C, ensuring IT is on the right track to drive brand preference and customer engagement.
To this end, we are recruiting a Head of Michelin Lifestyle Loyalty Programs.

Reporting to the Chief Marketing Officer of the Business Line Lifestyle and for all brands within the business line, you will BE responsible for defining, developing and implementing customer loyalty programs that drive conversion, retention and brand advocacy.

This role involves analyzing customer data, optimizing current loyalty initiatives, creating new ones and collaborating with cross-functional teams to ensure seamless program execution, contributing to customer satisfaction and overall business growth.

Main expected activities
- Define and steer the implementation of efficient loyalty strategies that resonate with B2C and B2B customers, drive engagement and support the department business objectives
- Analyze data to understand customer behavior, identify opportunities for personalized interactions and creation of targeted rewards to enhance customer engagement and optimize loyalty programs
- Evaluate the financial feasibility of the loyalty program(s) (implementation and maintenance costs, expected benefits)
- Simulate different scenarios and understand how changes in the loyalty programs' structure and incentives may impact the business line's financial performance
- Explore funding options for the loyalty programs, such as leveraging partnerships, co-marketing agreements
- Collaborate with multiple stakeholders within the Business Line to ensure seamless execution of the loyalty programs
- Oversee the day-to-day management of loyalty programs ensuring operational efficiency and effective use of technology to provide a seamless customer experience
- Ensure that loyalty initiatives are integrated into all customer touchpoints
- Manage, lead and mentor an international team responsible for loyalty initiatives providing training, setting goals
- Supervise the training of staff on loyalty programs details
- Track and report on programs performance, adjusting strategies to maximize results
- Continuously innovate and refine loyalty offerings based on customer feedback and industry trends
- Develop a budget for the loyalty program(s), allocating resources for marketing campaigns, rewards, technology infrastructure, and ongoing program maintenance.
- Ensure that the loyalty program complies with financial regulations and industry standards
- Revenue Forecasting

Recruitment process
If your CV is accepted, you can join us after 2 phases :
An initial distance interview.
A full day of recruitment, so that you can fully express your personality and skills.
You will then receive detailed feedback within a few days.

Salary and benefits
- Fixed salary from €80,000 depending on profile and experience.
- Variable remuneration, profit-sharing, company savings plan, employee share ownership plan, health insurance

Location : Boulogne-Billancourt.