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Directeur Marketing • Colombes

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Description de poste

What’s the job?

Support the team deploying Global Blue’s international marketing and communication strategy.

Drive traffic to the Global Blue Group digital ecosystem by providing support to the Digital and Content Marketing Managers (content creation and design).

What will you do?

Participate in preparing the marketing and communication content plan in partnership with the BI and commercial team.

Create, localize, and edit visual and written digital content, including infographics, short videos, visuals, and graphics for newsletters, presentations, or blog articles.

Contribute to the visual and editorial animation of Global Blue’s B2B and Corporate website: publish, optimize, and update website content (articles, news, etc.).

Collect quantitative and qualitative data from marketing campaigns.

Press: Gather, verify, and recommend information and press articles to support the Content Manager.

Edit and proofread content in French and English before online publication.

Assist the team in creating and enriching illustrations for the site (photos, videos, images, pictograms, etc.) via the Content Management System (CMS).

Optimize SEO by using keywords and HTML tags (title, description, Alt, H1, H2, etc.).

Conduct market research on latest trends/news for studies, presentations, and articles.

Support the marketing team by sharing ideas, participating in meetings, and attending industry webinars.


What will you learn?

Marketing best practices and how to design specific materials.

How to create and edit videos for events and the website.

Enhance skills in Excel and PowerPoint.

Master Canva for creating infographics and webinar invitations.

Use CMS tools to support marketing efforts.


Key skills / qualities

You are curious, resourceful, and innovative with good analytical skills.

You have some experience in digital marketing or digital performance.

Currently studying Business Administration, Marketing, or equivalent at university.

Strong written and verbal communication skills in English and French.

Interest in retail, digital marketing, and luxury products.

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

Experience with CMS platforms like WordPress or Magnolia is ideal.

Knowledge of Adobe Suite for creating print and visual content.

Familiarity with Canva and Google tools (Analytics, Trends).

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