Responsable gamme chariots telescopiques

Depuis plus de 90 ans, Bergerat Monnoyeur accompagne la performance de ses clients en tant que distributeur exclusif français de la marque Caterpillar. Notre ambition : allier innovation, excellence opérationnelle et esprit d’équipe pour bâtir ensemble les projets de demain. Rejoignez le leader de la distribution d’équipements de chantier et jouez un rôle clé dans la réalisation de nos ambitions de croissance en prenant la responsabilité de notre nouvelle solution de chariots télescopiques pour les marchés de la construction, de l’industrie et de l’agriculture. Job Description Summary JOB PURPOSE Based on the activities assigned by his/her superiors, the Product Manager contributes to sales development and leads the sales teams for a product range. He/she understands and analyzes the market, identifies needs and implements sales, marketing and technical actions for the salesteams, with the aim of developing and winning new markets. Job Description SIGNIFICANT ACTIVITIES Marketing - Participate in the design of product marketing and communication strategies (campaigns, media, etc.), in collaboration with line management and the manufacturer(s) - Implement the marketing and communications plan (promotion, media, etc.), presentations, etc.) - Define and monitor performance indicators for the product range (market share), sales forecasts, etc.) and propose development actions - Adapt inventory levels to demand and sales targets (destocking, etc.) - Contribute to product pricing strategy - Analyze the market and monitor the competition to identify new opportunities. opportunities (markets, customers, technologies, etc.) Sales support - Supporting sales teams ( pricing, sales pitch, knowledge, technical, etc.) on a product range based on sales objectives - Drawing up sales forecasts - Promote and animate the products in its scope to the teams commercial - Act as a reference for the demonstration fleet (set-up, follow-up, optimization, etc.) - Liaise with suppliers (configuration, equipment, etc.) - Ensure continuous improvement of the sales catalog (products, functionalities, etc.) - Report on product sales and invoicing volumes RESPONSIBILITIES AND SCOPE FOR ACTION - Accompany and support sales teams on a range of products - Be a key contact for sales teams, customers, suppliers and manufacturers - Contribute to the definition and implementation of product marketing and communication strategies - Ensure proper inventory management in collaboration with the marketing and service teams - Contribute to the market positioning of products - Know and apply internal and external compliance procedures and rules PROFESSIONAL KNOWLEDGE DIPLOMA(S) AND/OR EXPERIENCE(S) 5 years' higher education in marketing or sales preferred and/or 5 years' experience significant desired SPECIFIC KNOWLEDGE(S) Technical skill(s) - Specialized product knowledge (range, features, etc.) - In-depth knowledge of communications and marketing - In-depth knowledge of IT tools and information systems (CRM, etc.) - Advanced intermediate level in English (B2) Behavioral skill(s) - Rigor - Analytical skills - Autonomy - Interpersonal skills - Responsiveness