Vice president marketing & communications – emea (f/h)

Vice President Marketing & Communications – EMEA (F/H)

Paris, France

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At Tiffany & Co., joy is central to everything we do, from crafting our exceptional pieces to inspiring clients to express and celebrate the many facets of love. It’s a skill that we’ve been perfecting since 1837, one empowered by our daring vision and entrepreneurial spirit. Together, each generation of employees honor our past whiledreaming of our future.

The VP Communications is in charge of setting brand strategy and serving that back to central NY HQ. The incumbent will be the strategist at the country level, create the long-range plan for the market and prioritize the needs based upon the market’srequirements, consumer groups, and product. S/he will set the strategy and determine the priorities for the EMEA region.

It is the VP Communications’ responsibility to ensure that local (market) execution is aligned with the strategy that they have set, working with cluster heads and local market resources.

S/he will demonstrate experience and overall potential for a general management position at the country level. S/he will lead a team currently comprising the heads of Media & PR & Events in EMEA.The VP will have accountability for reviewing this current team structure and propose any changes to align to functional and business needs.

Key Accountabilities:

Brand Strategy Management

* Originate, develop and lead robust marketing strategies to maximize resources & market potential to align with global brand positioning.
* Lead a strategic planning and execution of integrated interdisciplinary promotional efforts of Marketing, Media, PR and Press Events.
* Skillfully conceptualize global brand strategy to effectively provide insight for market implementation

Brand Local Execution Management

* Translation of centrally developed brand concepts for local execution when relevant
* Lead and manage the interdependencies between functions within the region and foster the alignment within the functions.
* Assess and recommend trade-offs within markets.
* Manage &evaluate theperformance results with sub- teams to deliver the best results

Metrics and Measurement

* Originate, develop and execute qualitative and quantitative market research levering local and Central resources
* Lead in assessing and reporting competitive and cultural trends
* Develop and lead strategies concerning identified trends, spearhead the projects on Zone customer initiatives
* Track trends, analyzing market research & studies, making recommendations, and developing comprehensive strategic briefs based on data.
* Originate understanding mind set of consumer and competition in order for us to keep the competitive advantage – acting on this insight

Agency and Staff Management

* Manage & direct Advertising, Media, Public Relations,managing marketing teams for the Zone.
* Maintain strong relationships with key press and opinion leaders in EMEA and identify opportunities for high visibility brand and product stories in partnership with Central
* Oversee and optimize agency relationships and active pursuit of emerging media

Relationship Management (Central and Market)

* Responsible for making the case to central regarding the market needs with influence and two-way dialogue to ensure there is a balance.
* As touch points to ensure one brand voice – including, but not limited to human resources (for employment / product brand alignment), education and real estate for brand message, product presentation and other key alignments

Requirements:

* 10+ years in marketing at senior level within the luxury/ premium industry
* Demonstrable track record of leading a marketing strategy though a period of change
* Qualifications / degree or post graduate degree in marketing or other relevant discipline
* Demonstrated ability to lead cross functionality within marketing specialties, preferred experience also leading non marketing functions, e.g. Merchandising/ Category management
* Luxury industry preferred experience in premium brands
* Broad business acumen
* Ability to benchmark luxury standards against own experience across the industry
* Demonstrated ability to lead with gravitas and credibility
* Evidence of strong networks and reputation in the marketing arena
* Demonstrated team leadership and development skills
* Ability to self-direct /work with ambiguity
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