Commercial head – europe

Our client is a famous Chinese well-known clothing brand, with a mission to connect man and nature by proposing clothing to live and work in, with reverence for the environment and always paying tribute to the essential.


Reporting to the Executive President, the Commercial Head will spearhead company’s European market entry, driving strategic development and operational excellence across retail, wholesale, and digital channels. This role demands a balance of strategic foresight, leadership, and hands-on execution to establish us as a premium sustainable brand in Europe.


Key Responsibilities

1. Strategic Leadership & Business Development

* Define and execute the European commercial strategy, including market entry plans, sales targets, and long-term growth initiatives.
* Develop a robust business plan aligned with Compnay’s global vision, ensuring profitability (EBITDA, margins) and sustainable expansion.
* Oversee budgeting, sales forecasting, and financial performance analysis to optimize ROI and cost efficiency.
* Identify and capitalize on market trends, consumer insights, and competitive opportunities.


2. Retail & Wholesale Operations

* Lead the rollout of company-owned stores, franchises, travel retail, and partnerships with department stores/multi-brand retailers.
* Drive eCommerce growth, including collaboration with digital teams to enhance online platforms.
* Negotiate and manage contracts with partners, ensuring alignment with brand standards and profitability goals.
* Monitor sales performance across channels, implementing corrective actions and growth tactics.


3. Team Leadership & Cross-Functional Collaboration

* Build, mentor, and lead high-performing commercial teams (retail, wholesale, sales).
* Collaborate with Marketing/Communication teams to align brand messaging, promotions, and visual merchandising.
* Partner with the Paris Design Center and HQ to adapt product ranges, pricing, and calendars to European markets.
* Ensure seamless communication between European operations and global stakeholders.


4. Brand Integrity & Operational Excellence

* Uphold company’s sustainability ethos and premium brand image across all touchpoints.
* Optimize store operations, including visual merchandising, inventory management, and customer service standards.
* Oversee new store openings, lease negotiations, and operational workflows.
* Implement best practices in sales processes, CRM, and after-sales services.


Candidate Profile

1.Education & Experience

* Master’s degree in business, Fashion Management, or equivalent (MBA preferred).
* 10+ years in senior commercial leadership roles within luxury fashion (womenswear required, menswear a plus).
* Proven success in scaling retail/wholesale networks across Europe, including department stores and eCommerce.
* Deep understanding of luxury consumer behavior, sustainability trends, and omnichannel strategies.


2.Skills & Competencies

* Strategic Vision: Ability to translate high-level goals into actionable plans.
* Negotiation & Relationship-Building: Strong network with retailers, distributors, and industry leaders.
* Financial Acumen: Expertise in P&L management, budgeting, and EBITDA optimization.
* Leadership: Inspirational leader who fosters innovation, accountability, and team growth.
* Cultural Fit: Passion for sustainability, agility in cross-cultural environments, and alignment with company’s values.


3.Languages

* Fluent English and French (mandatory); Chinese proficiency is a plus.


4.Location

* Paris, France


Join us please submitt your resume to: ellenlan@kingfisherchina.com

If you are a strategic leader with a passion for sustainable luxury and the drive to shape ICICLE’s European success, apply now to lead this transformative journey.


#SustainableLuxury #FashionLeadership #RetailInnovation #EcoConsciousBusiness