Product marketing manager - h/f

Rejoindre imagino, c’est intégrer une entreprise à taille humaine, où innovation, excellence technique et esprit d’équipe sont au cœur de notre ADN. Nous recherchons des passionnés prêts à relever des défis ambitieux et à participer à une aventure technologique unique.

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About imagino

imagino is a low-code, AI-powered Customer Engagement Platform that helps brands deliver personalised, omnichannel experiences by unifying customer data and activating it in real time. Combining the strengths of CDPs and engagement tools, imagino offers a scalable, future-ready solution to reinvent customer relationships.

Reporting to the Marketing team, the Product Marketing Manager will work with the sales team, the product team and the marketing team, reporting to the VP Marketing.

As imagino's first Product Marketing Manager, you will be at the heart of optimising our Go-To-Market processes. You will be responsible for planning, monitoring and evaluating the impact of our product launches. You will play an important role in designing, articulating and communicating impactful value propositions to our customers and prospects, helping to strengthen our product marketing strategy.


Your tasks

* Actively contribute to our marketing strategy by developing compelling product positioning and consistent messaging across all channels
* Work closely with our product team, from Discovery to Delivery, ensuring that each feature is perfectly aligned with market needs.
* Define and implement innovative Go-To-Market strategies for our CXP, based on in-depth market research and close collaboration between sales, marketing and product teams.
* Plan and orchestrate product launches, creating launch and marketing materials to engage our different audiences.
* Become the CXP's go-to market expert: monitor competitor activity and market trends, and provide market intelligence to our customers.
* Develop messages, sales pitches and tools to support our sales team and accelerate sales cycles.

Required profile

* You're a true team player who thrives on collaboration with cross-functional teams (product, sales, design, data...).
* You have experience in B2B tech as a Product Marketer - in an ideal world you also have experience in the MarTech / SaaS space
* You're proactive and comfortable leading projects in an ever-evolving context.
* You’re a storyteller at heart — you know how to craft compelling messages, convince stakeholders, and bring ideas to life in writing.
* You have strong analytical and synthesis skills, with a knack for making complex concepts clear and accessible.
* You are fully fluent in both English and French, written and spoken.
* You’re confident working across both the Discovery phase (research, design, data) and the Delivery phase of product development.