Senior crm specialist m/w

Company Overview

Europcar Mobility Group est un acteur mondial de la mobilité, avec 75 ans d’expertise des services de mobilité et une position de leader en Europe. "We help to change the way you move" est notre raison d’être et ce qui nous rassemble.

Nous proposons aux particuliers et aux entreprises une large gamme de services de location de voitures et d’utilitaires, que ce soit pour quelques heures, quelques jours, une semaine, un mois ou plus, à la demande ou sur abonnement, grâce à une flotte de plus de 250 000 véhicules, dotée des motorisations les plus récentes et une part croissante de véhicules électriques.


Role Overview

Define and Execute CRM Strategy :


Responsibilities

* Develop and implement comprehensive CRM strategies across global and local initiatives, leveraging available channels such as email, app push notifications, web push notifications, and on-site retargeting.
* Create and manage CRM marketing campaigns, both promotional and editorial, targeting multiple countries and brands.
* Innovate and test new channels and mechanics to increase engagement and improve current CRM processes using a test-and-learn approach.
* Lifecycle Management: Oversee CRM actions and cycles to enhance member lifecycle, optimise marketing pressure, reach, and CRM cycles.
* Contact Strategy Management: Develop and execute strategies to engage the right audience with relevant content across appropriate channels to drive conversion & retention.
* Performance Monitoring and Reporting: Monitor and analyse the performance and profitability of CRM campaigns.
* Build actionable reports to share performance insights and deploy quick wins.
* Initiate actions to enhance channel performance, such as A/B testing and lead scoring strategies.
* Agency Coordination: Manage agency collaborations to ensure alignment with the commercial plan and effective audience activation.


Internal and External Relationships

Internal: E-Commerce team, Product & Tech Tribes, Marketing Team (Global = Loyalty & Brand; Local = marketing & sales team in the countries), Legal Team (compliance & DPO).


Qualifications

Previous experience: Minimum of 3 years of experience in a CRM role.

Education level / certificates: Master degree in Marketing or business school (bac +5).


Languages

Fluent in English & French, with excellent communication and presentation skills.


Skills

Proficient in technical CRM tools and KPIs.


Personal Characteristics

Autonomous, organised, and capable of managing multiple initiatives simultaneously.

Problem-solving skills with a collaborative team spirit.

Excellent analytical skills, attention to detail, and accuracy.


Additional Information

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disabilities.


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