Directeur marketing corporate - franchise porc h/f

Le Directeur Corporate marketing Franchise Porc relèvera du Directeur de la Franchises PORC et sera responsable de :
>Définir la stratégie marketing de la franchise au niveau de l'entreprise.
>Définir les outils et services qui accompagnent les produits et les hiérarchiser.
Les missions sont les suivantes :
Collecter et analyser des données de marché / Générer des informations sur le marché
Anticipez les demandes des marchés futurs en analysant les besoins du marché, en recueillant des retours d'expérience, en analysant les ventes et en utilisant une vision à 5 ans.
Fournir une orientation stratégique
Anticiper et définir les plans futurs avec une vision à moins de 5 ans, et préparer le profil de produit cible, afin de challenger les besoins futurs avec les équipes locales (par exemple, l'innovation et le développement, la production, la chaîne d'approvisionnement, etc.).
Coordonner les contributions de la franchise au processus de dépistage et de production de nouvelles idées/produits.
Alignez les communications et la narration entre les champs de tir et les zones pour créer un impact de haut niveau.
Gestion opérationnelle
Fournir des conseils au Directeur Corporate de la gamme et au directeur technique sur les priorités marketing.
Examiner et remettre en question les plans de marketing de gamme, afin d'assurer les meilleures propositions de valeur.
Superviser le lancement de nouveaux produits.
Assurer le leadership des produits sur le marché en organisant et en participant à des symposiums et des événements corporatifs avec les clients.
Établissez des relations et collaborez avec des leaders d'opinion clés.
Gestion et planification des ressources
Définissez la priorité entre les budgets des gammes et les ressources disponibles.
Impact & Influence : créer un haut niveau de confiance dans les livrables de la fonction
Communiquer la stratégie marketing et la proposition de valeur du portefeuille aux équipes marketing et techniques, afin d'atteindre les cibles au prix le plus élevé.
Aligner les équipes de direction de l'entreprise sur la stratégie de portefeuille.
Gestion : Oui, directement et en pointillés vers le responsable de la gamme d'entreprise, le service vétérinaire et les responsables de la BU porcine dans chaque pays/zone. Corporate Swine marketing Director F/M

The success of a company depends on the passionate people we partner with.

Together, let's share our talents.

As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing, producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.

We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.

Indeed, Our Together, Beyond Animal Health vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.

As part of our Diversity, Equity and Inclusion policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.

missions :

The Swine
Franchise Corporate Marketing Manager will report to the Swine Franchise
Director and will BE responsible for :
the franchise marketing strategy at corporate level.
>Defining
and prioritizing the tools and services that accompany the products.
Duties will
include :
- Collect
and analyze market data / Generate market intelligence.
Anticipate future market demands by analyzing market needs, gathering feedback, analyzing sales and using a 5-year view.
Provide strategic direction
Anticipate and define plans with a vision of less than 5 years, and prepare the target product profile, to challenge future needs with local teams (e.g. innovation and development, production, supply chain, etc.).
Coordinate the franchise's contributions to the process of identifying and producing new ideas/products.
Align communications and storytelling across ranges and zones to create high-level impact.
- Operational
Provide advice to the Corporate Range Director and Technical Director on marketing priorities.
Supervise the launch of new products.
Provide product leadership in the market by organizing and participating in symposia and corporate events with customers.
Establish relationships and collaborate with key opinion leaders.
- Resource
management and planning.
Prioritize between range budgets and available resources.
- Impact
& Influence : create a high level of trust in the function's deliverables.
Communicate
the marketing strategy and value proposition of the portfolio to the marketing
and technical teams, to reach targets at the highest price.
Align the
business leadership teams with the portfolio strategy.
- Management :
Yes, direct and dotted line to Corporate Range Manager, Veterinary and Swine BU
Managers in each country/area. Review and challenge range marketing plans, to
ensure best value propositions.

Your
profile :

You have a
higher education background in veterinary medicine, marketing and/or business
management with a minimum of 10 years local experience in animal health and
international exposure to perform cross-functionally and support all local Ceva
Group teams.
You
demonstrate capabilities in :
Vision
development and advanced ability to define a 3/5 year business plan / vision
and prepare the organisation for successful implementation.
- Market
knowledge and business acumen : Expert at understanding and describing global or
local market conditions, economic trends, value drivers, threats and
opportunities, opinion leaders and scientific centers, competition, legal
constraints and customers, etc.
- Networking
and influencing skills
- Communication
and presentation skills, adapting to different audiences and situations as
required.
- Leadership
and persuasive skills : Building and leading a cross-functional team towards a
unified goal. Empower, motivate and guide the team to achieve deliverables
within project boundaries by demonstrating commitment, trust, genuine
collaboration and the ability to help everyone solve challenges and make
decisions. The ability to connect and persuade others by demonstrating
emotional intelligence, active listening skills and the ability to share,
support and manage doubt around the organisation's vision.
Technical
knowledge :
- Solid
knowledge of pig production, key performance drivers and a strong knowledge and
understanding of the animal health and vaccines market.
connect and communicate effectively with all stakeholders in the pig market :
vets, live production managers, scientists, farmers, KOLs
- Ability to
support the resolution of complex situations and the development of action
plans
- Project
management
- English :
fluent, and French (or Spanish) ideally professional level.
(International
travel)